Writing a strong resume is key to standing out in a competitive job market. A well-structured resume highlights your skills, experience, and qualifications in a way that grabs the attention of recruiters and hiring managers. Here’s a step-by-step guide to help you craft a standout resume:
There are several types of resume formats, but the most common are:
Your resume should contain key sections that give hiring managers the information they need. Here’s a breakdown of what to include:
Your contact information should be at the top of your resume:
Example:
John Doe
(123) 456-7890
john.doe@email.com
linkedin.com/in/johndoe
github.com/johndoe (if applicable)
Example (Summary):
Experienced digital marketing professional with 5+ years in creating and executing successful campaigns. Skilled in SEO, content creation, and social media strategy. Proven track record of increasing web traffic by over 30%.
Example (Objective):
Motivated recent graduate seeking a marketing coordinator position where I can apply my research, writing, and project management skills to drive brand awareness.
This is where you list your most relevant technical and soft skills. Tailor this section to the job you’re applying for by including keywords from the job description.
Example:
Skills:
- Digital Marketing (SEO, SEM, Email Marketing)
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Project Management (Asana, Trello, Slack)
- Data Analysis (Excel, Google Analytics)
- Strong Communication & Leadership Skills
List your work experience in reverse chronological order, starting with the most recent position. For each role, include:
Use action verbs and focus on quantifiable achievements to demonstrate your impact.
Example:
Marketing Manager | ABC Company | New York, NY | June 2021 – Present
- Managed a team of 5 marketers to develop and execute digital marketing campaigns.
- Increased website traffic by 40% within 6 months through targeted SEO and content strategies.
- Oversaw social media accounts, growing the Instagram following by 25% and engagement by 15%.
Example (for early career):
Customer Service Representative | XYZ Corp | Atlanta, GA | Jan 2019 – May 2021
- Provided exceptional customer service via phone, email, and chat, handling over 50+ inquiries daily.
- Trained 3 new employees, improving team efficiency by 20%.
- Maintained a customer satisfaction rate of 95%.
Include your highest level of education, or if relevant, your most recent degree. You can also list certifications here if they’re pertinent to the job.
Example:
Bachelor of Science in Computer Science | University of California, Berkeley | Graduated May 2022
GPA: 3.8/4.0
Include any industry-recognized certifications that are relevant to the job you're applying for. List the certification name, the issuing organization, and the date received.
Example:
Certified Scrum Master (CSM) | Scrum Alliance | March 2023
Google Analytics Certified | Google | February 2022
Depending on your field or experience, you may want to include additional sections such as:
One of the most important steps in writing your resume is tailoring it to each specific job you’re applying for. Review the job description carefully and incorporate relevant keywords, skills, and experience into your resume. This shows the employer that you’ve done your research and are a good fit for the role.
Before submitting your resume, carefully proofread it for any spelling or grammatical errors. Consider having someone else review it as well. Small mistakes can make a big difference in how your resume is perceived.
John Doe
Marketing Manager | (123) 456-7890 | john.doe@email.com | linkedin.com/in/johndoe
Summary:
Results-oriented digital marketing professional with 5+ years of experience in developing and executing strategies to drive online engagement and business growth. Expert in SEO, content creation, and social media marketing. Adept at leading cross-functional teams and analyzing data to optimize campaigns. Seeking to leverage my skills to drive digital growth at a forward-thinking company.
Once your resume is ready, make sure it’s in a format that’s easy for employers to access (PDF is typically the best format).