yellow content

Sometimes we hear or read in the description of a content producer that he is a yellow writer.

 We want to talk a little about yellow content and see what the definition of yellow content means.

 Definition of yellow content

 Yellow content is content in which the quality standards of the content are not met and it is designed and produced with the aim of attracting more audience, arousing the emotions of the audience, and also encouraging them to copy the content and republish it.

 It is clear that the ultimate goal of producing and supplying yellow content is to gain financial benefit from this excitement.

 The media where the majority of their content is yellow content are called yellow media.  The term yellow journalism is also used to describe the activities of these media.

 Yellow content producers usually use the following tools:

 Using very attractive and tempting titles;  Even if these titles do not really express the main content of the text.

 Discussions and topics that are controversial or have a high emotional load.

 Using ambiguity and ambiguity in the title and text, with the aim that the audience will pick up other messages (and later the content provider can avoid responsibility for them)

 Paying attention to the margins in situations where the essence of the matter can be more important.

 Relying on unreliable sources and ignoring professional news validation methods

 Publishing content that they know from the beginning will be denied sooner or later.

First, we go to the history of yellow writing and learn about yellow journalism.  We will see that this form of journalism is more than a century old.  Then we will discuss how yellow writing has been revived and noticed after a century with the advent of the web and social networks.

Yellow content and yellow journalism in the digital age and social networks

 We saw that the main root of the formation of yellow journalism was that the audience of the content producer was separated from the customer of the content producer.

 The audience of the newspaper was the people.  But the real customers of the newspaper were those who ordered advertisements and provided the profits of the newspapers.  After separating the audience and the customer, now the newspaper had to entertain the audience in order to create value for the advertiser.

Social networks provided such a platform in a similar way.  For example, some of the influencers (not necessarily all of them) who earn their income from advertising should think about increasing the number of audiences and engaging them more than they are concerned about educating or growing their audience.  Because the real customer, that is, the advertiser, looks at the number of audiences, and the advertising tariff is determined accordingly.

 Content such as margins, revelations, holding debates, entering controversies and disagreements, and reporting daily events in the life of bloggers can all be a boom for content producers in the new era.  Producers who receive their money not directly from the audience, but from other stakeholders.

 Again, we should not forget Campbell's warning.  Yellow content can't be considered completely non-functional.  We have seen and experienced the positive effects of this type of content many times.  However, a better understanding of yellow content helps us better understand the motivation of content producers, their perspective, their decisions in choosing topics, the format of content presentation, and the mechanism of their impact on society.