Marketer and marketing
Marketing is one of the most common and very effective jobs on the sales and income of any business. This job involves a whole range of responsibilities and different positions and one must have strong communication skills. In fact, every company and organization needs a marketer to know its target audience and then attract them. They are responsible for identifying the needs of the audience and providing the necessary strategies accordingly. They should also be able to run advertising campaigns and analyze the obtained data. Therefore, every business needs a marketer to increase the sales rate, closely monitor the market, retain customers, and also create a brand.
Who is the marketer?
Before we go into the description of marketer's duties, it is better to get to know more about this job first. In fact, marketing is the process of promoting a product, service, brand or an idea. Meanwhile, the role of the marketer is very important for the success of this process and must implement it correctly. Therefore, almost all businesses in any field need to hire marketers to promote their services. This not only increases the sales rate, but also helps in branding and increases the circle of target audience.
In fact, the survival of a business depends on customer retention and increasing market share, and without them, it cannot continue on its path. Therefore, the marketer is a skilled specialist who plays a key role in the amount of sales and customer satisfaction.
What are the functions of marketing?
The target audience is always looking for the product or service that the marketer is trying to promote. Meanwhile, the only thing the marketer has to do is to convince people to choose the offered product or service instead of the competitor.
Below you will learn about the marketer's duties:
1. Determining the target audience of the company in question
2. Adequate knowledge of the products and services provided by the relevant company
3. Conducting the necessary research in the target market such as: checking the amount of supply and demand, checking the trend of consumer behavior
4. Conducting research on competitors and collecting necessary information
5. Producing appropriate marketing or advertising content such as: text, image, video content, copywriting, etc
6. Planning sales and branding strategies and campaigns
7. Running campaigns on different channels
8. Review, analyze and report the effectiveness of the marketing campaign
Additionally, you should know that there are different ways to classify marketer activities. In other words, each marketer can perform different tasks according to his role in the respective company.
What is the duty of a good marketer?
A good marketer must have excellent communication and interpersonal skills and be able to communicate well with others to succeed in this job. He should also have the ability to work under stressful conditions to make the best decision and choice in possible challenges. People who have worked as marketers in the past will be more successful in this job. The reason for this is that usually the communication skills that are obtained through experimental methods have better value and performance than purely academic or theoretical education.
As we mentioned in this article, the marketer's duties include many things and can have a direct impact on the sales and income of the relevant company. Among the most important tasks of this job, we can mention the development and implementation of marketing campaigns and providing useful strategies to introduce the brand to the target audience. Also, the marketer must be proficient in measuring and evaluating the advertising campaigns and analyze the received statistics. So if you decide to work in this field, it is better to strengthen your communication skills and marketing abilities. Also, familiarize yourself with tools for analyzing the behavior of target audiences and stay up-to-date on the latest marketing strategies and tactics.
