Definition of digital marketing
There is no consensus about the meaning of digital marketing. Different people use the term digital marketing in different ways. But it seems that most of those who use the term digital marketing have one of the following two concepts in mind:
Digital marketing The first approach
In this approach, the meaning of digital marketing is defined based on the meaning of marketing.
As they say: everything is done in marketing, if it is done with digital tools, it is a part of digital marketing.
But this is not the only approach available to define the concept of digital marketing. Another approach is to see digital marketing as a set of tools and techniques.
Digital marketing The second approach
Instead of trying to talk about the meaning of digital marketing, it is enough to list digital marketing tools and techniques. Then we can say: digital marketing means all these tools and the work done with these tools.
With this method, it can be said that digital marketing means mastering a set of tools and techniques; From SEO and email marketing, to content strategy and using social media. From click ads and mobile marketing, to content production and affiliate marketing in the digital space.
But considering that these two titles are practically more inclusive and not on par with the others (they can cover other options as well), we didn't include them in the list above. Even now, there are overlaps in the above list.