Types of content production
Types of content production and their differences
In the following, we will further examine the types of content in terms of style and format.
Types of content production can be different on two bases:
1. Types of content in terms of format
２. Types of content in terms of style
Types of content in terms of format
As we discussed in the previous article, the types of content are divided into 4 categories in terms of format: text, infographic, video and audio. We will discuss them in more detail below.
1.Creating textual content:
For textual content, you produce an article about a specific topic and post it on an online platform. A textual content with proper SEO has a great impact on your online visibility. Textual content is usually one of the most popular types of content production and it is also referred to as a B2B marketing strategy.
２. Infographic content:
Infographics are one of the content marketing formats that use text, images and visual effects to convey specific information to the customer.
3. Video content production:
Videos are one of the most interesting marketing methods that allow you to engage the audience with what you have to say in the most interesting way. Videos can convey different visual effects, sounds and shapes (even live) to the audience.
4. Audio or podcast content:
Podcasts allow you to share your voice live or recorded. Podcasts provide users with extensive information in a short amount of time. Due to the many sound effects you can add to your podcasts, podcasts can be very interesting and entertaining.
Types of content in terms of style
We mentioned before that the types of content are divided into 5 categories in terms of style: evergreen, viral, yellow, instant and news. But what is the purpose of each of these categories?
1. Evergreen content production:
Evergreen content is built strictly according to SEO frameworks and because it is constantly searched for, it stays "fresh" over a long period of time. Unlike many produced contents that reach their "expiration date" after some time; Evergreen content will keep traffic flowing to your page for a long time and will not lose its freshness.
2. Viral content:
Viral content draws the attention of a large number of people to you in a short time. Viral content is highly effective in attracting traffic to your page and is one of the marketing tricks in online platforms.
3. Yellow content:
It is called a category of content that not only useful content production frameworks have not been implemented in it; Rather, by exaggerating and exaggerating, it tries to divert the user's thoughts or sometimes excite his feelings. The purpose of these contents is only to attract audience and increase traffic.
4. Instant Content:
It is one of the most popular methods of content production that rides on the wave of new events of the day. In instant content, time is a very vital element, and usually the winner will be someone who deals with the topic of the trend and produces content for it earlier than other competitors.
5. Production of news content:
News content is a category of content that publishes true and reliable news in multiple news categories. There are different types of news content and they may reach users in different formats. For example, we can mention textual, visual news content, news podcasts, etc.
Why is content production important?
Content creation is a must in digital marketing. When you create content, you are actually providing useful and free information to your audience, attracting potential customers to your website.
Statistics have shown that content writing can greatly increase the value of your company or brand.
About 10% of marketers believe that content production can be a profitable and highly profitable investment. Therefore, content can be considered equal to the growth of a business.
It is necessary to follow certain frameworks while producing content. These frameworks are the principles that organize your content to be seen in the search engine.
