Why is content production important?

Why is content production important?

 Content creation is a must in digital marketing.  When you produce content, you are actually providing useful and free information to your audience, attracting potential customers to your website, and most importantly, retaining your former customers by producing a quality and principled content.  . 

 Statistics have shown that content writing can greatly increase the value of your company or brand.  According to the information obtained, about 40% of marketers believe that content marketing is one of the main pillars of marketing.  80% of these marketers have acknowledged that their brand views content as a business and commercial strategy.  On the other hand, B2B marketers have data that shows that content can create a channel to lead the audience to your page, and so far 60% have been successful in this field.  In addition, sustainable and timely content creation can be beneficial up to 51% in creating channels for income generation.  On the other hand, content creation is effective up to 47% in creating a community of audience (subscribers). 

 About 10% of marketers believe that content production can be a profitable and highly profitable investment.  Therefore, content can be considered equal to the growth of a business. 

What is the goal or goals of content production?

 Creating content is the key to attracting customers to your brand.  The purpose of creating content is to create new potential customers and to keep former customers loyal to the brand.  In addition, the purpose of content creation is to make the customer aware of something (usually brand awareness), influence their thoughts, and then persuade them to buy your products or services. 

Content production is important for what jobs?

 Any job that intends to do digital marketing will definitely need content production.  In general, content creation is the foundation of marketing and more than anything, it is important for any business.  Content helps you get your message out to the world and drive people to your brand (or your products and services).  As a result, a content will be a symbol of you in the eyes of the customer.

 Almost any business that wants to build a brand and make people aware of its brand will need content production.  Whether your job is welding and you want to promote your brand, or you are the manager of a startup company and you want to create a good communication bridge with people.  The following businesses in today's world benefit the most from content creation:

 1.  Marketing

 ２.  public relations

 3.  businesses

 4.  journalism

 5.  Language training and…

What kind of content is suitable for each website?

 In order to get the most out of your marketing campaigns, choosing the most appropriate type of content for your website is a must.  To determine which type of content is most relevant to your field of activity, answer the following questions:

 1.  Think about your audience and research your audience personas.  What kind of content do you think can meet the expectations of your audience?

 ２.  What best represents your brand?  In your opinion, which type of content can better implement all your goals and shine more in the eyes of the audience? 

 3.  Now think about the different platforms you plan to create content on.  Website content is usually mostly in the form of textual content, infographics, videos and podcasts.  In the section “What types of content can be used on which platforms?”, we discussed the type of content recommended for each platform.  You can use this section to select the type of content that matches your platform. 

 A content creation trick: It is recommended to combine different types of content at the same time.  The probability of your success will increase several times with this action!