What is internet marketing or online marketing?
In the internet world, just like in the real world, you need to use marketing principles to sell products and provide services. Because the competition in the virtual space has increased and for every job with every type of audience there are hundreds of different sites, each of them trying to sell their product or service, and naturally, the winning sites are the ones that understand the customer's behavior well. And by using the principles of online and internet marketing, they can expose themselves more and better to internet users. For online marketing, you can also consider Online Marketing or Digital Marketing, which is a set of free and non-free techniques to introduce products and services to users and attract new customers in order to increase sales. Marketing is any method that the marketer tries to convert potential customers into actual customers. You have seen the concrete idea and method of this type of process in traditional collections, such as the calls that are made to you to introduce a product or service, or the advertising leaflet that you receive at your door. Now that you have imagined this process, we want to explain it online. When the same thing happens on the web platform through its own methods and the online customer is called and something happens that this connection leads to profit and transaction, we say that online marketing has taken place and you have succeeded.
Researching various types of marketing methods on the Internet is not an easy task, Internet marketing experts in the world do not agree on the types of marketing methods on the Internet. There are four types of marketing methods on the Internet: site design, online store design, intermediary websites (such as Amazon), and click ads announced by Google.
What is internet marketing or online marketing?
Internet marketing is known as a set of tools that are used to increase site visits, more sales, or increase brand popularity and recognition in the Internet space, and the ultimate goal of any online marketing team is to improve the current state of Internet businesses. If you are looking for an Internet Marketing company to improve your current situation and you don't know how to make the right choice among all the companies active in this field, stay with us to provide you with the set of abilities that every Internet Marketing team should have. Let's get to know each other.
Choosing a professional and experienced consultant for online marketing is very important because the process of doing this work is long, and if after a few months of cooperation you realize that you did not choose the right company, you have suffered both financial loss and a lot of time. you have lost Your competitors can overtake you and reach a better position.
In short, internet marketing means using different tools and media to increase sales and branding on the internet. To be successful in the web space, just having a website is not enough and you must be able to attract targeted audiences to your site and convert them into customers. Among the biggest advantages of online marketing are things like: constant availability, He pointed out that it is cheap, around the clock, and extremely effective.
Why is internet and online marketing important?
According to published reliable statistics, 78% of people use the Internet and specifically search engines to research before making a purchase.
You certainly know that in today's world, having a website alone is not enough. If you have the most beautiful, fastest and safest site in the world, but your site has no viewers or cannot attract the opinion of its users, this site will not have any value. In order for your site to be successful, you need to do three things:
Directing Internet users to the site
Keeping the user on the site and providing appropriate information
Convert user to customer (increase site conversion rate)
We will talk more about this issue in the next article.
